Starting out in a ministry background 30 years ago, Elita discovered her passion for marketing, project management and creative design. Being involved in international ministry, she was exposed to working in places like Russia, China, India, United Kingdom, USA, Singapore and Africa, organising events, conferences, charity drives, fundraising, project management, as well as church planting, missionary outreaches and public speaking engagements. 

As part of her ministry work, Elita was involved in events planning and execution, and this evolved into her own bussiness by 2001 when she opened her own events company, Elmat Illusions. Servicing clients like FNB, Nedbank, Kellogs, Emperors Palace, Carnival Casino, Eastgate Shopping Center, Hatfield Square  to name a few. From this grew another succesful venture, a party shop called Party Galacy that catered exclusively for the childrens market.  

Craving change and ever evolving in the creative arts, Elita realised she loves creating in digital format. In May 2008 she sold Elmat Illusions, wanting to travel more and free up time to explore new avenues. She trained as a graphic designer with AJ Graphic Design and worked at companies like BASF, Sun Couriers, AVON corporate.
During 2012, WiISP Technologies was conceived as part of a dream she shared with her partner, Juan-Pierre Fouche. They dreamed to merge his technical skills with her creative and organisational ability.

As Founder/Owner/Director of WiISP, Elita has been evolving with the advance in the digital age becoming more proficient in Digital Marketing, Bot Development, Graphic Design, Web Development and Project Management. In 2022, her dream finally came full circle with her partner, Juan-Pierre joining WiISP as Technical Consultant. 

Elita relocated with her family to the Western Cape early 2023 desiring a quieter life in the countryside.As homeschooling parents with a tech-savvy 9 year old they realised that there is need for a safe platform for children to connect. At the current moment this idea is their pet project that they are working on together.